What is Amplitude Analytics?
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
96 Likeliness to Recommend
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Since last award
83 Plan to Renew
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Since last award
87 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amplitude Analytics?
Pros
- Helps Innovate
- Friendly Negotiation
- Caring
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Product Analytics
Dashboards, Analytics and Reporting
Website Analytics
Customer Journey Modelling
3rd-Party Integrations
Session Replay
Privacy, Security, and Regulatory Compliance
Event & Conversion Analytics
Customer Identity
Governed Access & Security
Cross-Channel Engagement Analytics
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Business Value Created
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Breadth of Features
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Amplitude Analytics Reviews
Nicolas N.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2026
Very good Saas for analytics and client journey
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Lots of innovative features are included. We see a constant thrive for innovation and new features
What is your favorite aspect of this product?
Really easy to use, both for the owner and the end users that can create their own views
What do you dislike most about this product?
Sometimes conclusion analytics are not so relevant and need more hands on work
What recommendations would you give to someone considering this product?
Go for it, try it for yourself and see how easy it is to use
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Less Efficient Service
Satyanarayana B.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2026
Best Product for Easy and Fast Data Analysis AI
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Easy to use, with no need to write SQL queries. It supports AI—just type your query in plain text, and it generates analysis and charts automatically. It also includes a chat feature for data analysis, which is very helpful. Additionally, it’s easy to integrate with Slack; you can simply ask questions in the channel and get data instantly
What is your favorite aspect of this product?
Simple to use for data analysis. For example, when data is in GCP or any other cloud, the operational cost is high and analysis can be difficult. However, with Amplitude, there are no additional operational costs, analysis is faster, and it helps in making decisions instantly
What do you dislike most about this product?
some time it takes more time to laod the data and also improve AI
What recommendations would you give to someone considering this product?
Easy to use, even without SQL knowledge Start with proper event tracking to get accurate data Use AI features for quick analysis, but verify important results Good for fast insights and quick decision-making Check pricing as data grows Keep a backup like BigQuery for advanced analysis
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
America S.
- Role: Industry Specific Role
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2026
Amplitude helps me understand our funnels
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
I like how Amplitude is using and evolving with AI. I use its Analyze feature often, and it saves me valuable time. Please keep improving the feature, since it's a lifesaver!
What is your favorite aspect of this product?
Analyze is a lifesaver. It helps me understand charts much more quickly than if I didn't have the feature.. I'd have to go to another AI, and since i already have it within the app, it helps me a lot.
What do you dislike most about this product?
Downloading the charts is a pain. I want to move to Claude for help on presentations for example, and showing Amplitude charts, since I can't connect both applications, is a pain for me. Another pain is when I'm creating funnels, some events, in my case, have the same name, just different properties, and it's a pain that I can't duplicate an event as I need it to be, to save time. It's time we're able to dictate or something that helps us save more time!
What recommendations would you give to someone considering this product?
Amplitude is easy to use and understand, and having an AI feature saves a lot of time. I recommend you go over their tutorial if you have doubts about how to use a feature, but the platform itself is easy to understand and navigate.
Pros
- Respectful
- Acts with Integrity
- Reliable
- Performance Enhancing
