What is Amplitude Analytics?
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
95 Likeliness to Recommend
84 Plan to Renew
2
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amplitude Analytics?
Pros
- Helps Innovate
- Friendly Negotiation
- Enables Productivity
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Product Analytics
Website Analytics
Dashboards, Analytics and Reporting
3rd-Party Integrations
Customer Journey Modelling
Session Replay
Privacy, Security, and Regulatory Compliance
Customer Identity
Event & Conversion Analytics
Marketing Analytics
Governed Access & Security
Vendor Capability Ratings
Quality of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Vendor Support
Breadth of Features
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Amplitude Analytics Reviews
Aaron E.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: End User of Application
Submitted Mar 2026
Versatile and adaptable tool
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Amplitude makes it easy to create charts that provide clear business insights within seconds. Dashboards can be made in minutes and are easy to share,
What is your favorite aspect of this product?
My favourite aspect is the ability to view customer behaviour at an individual level. It makes it easy to see which steps customers are taking and adjust CRM journeys effectively. This makes it really easy to send the right person the right message at the right time.
What do you dislike most about this product?
Sometimes, Amplitude can be slow when creating complex charts. This isn't necessarily negative since it's handling a lot of data so some lag is understandable. What would be good would be the ability to stop a chart from refreshing when you're still building the chart.
What recommendations would you give to someone considering this product?
I'd recommend it if you have lots of data to analyse from different systems and tools. Amplitude makes creating charts easy which leads to actionable insights. Because the data refreshes so quickly, it's a great way to keep your finger on the pulse of A/B tests etc. This is definitely the easiest to use tool I've ever used. The charts look great too!
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Effective Service
Nicolas N.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2026
Very good Saas for analytics and client journey
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Lots of innovative features are included. We see a constant thrive for innovation and new features
What is your favorite aspect of this product?
Really easy to use, both for the owner and the end users that can create their own views
What do you dislike most about this product?
Sometimes conclusion analytics are not so relevant and need more hands on work
What recommendations would you give to someone considering this product?
Go for it, try it for yourself and see how easy it is to use
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Less Efficient Service
Satyanarayana B.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2026
Best Product for Easy and Fast Data Analysis AI
Likeliness to Recommend
What differentiates Amplitude Analytics from other similar products?
Easy to use, with no need to write SQL queries. It supports AI—just type your query in plain text, and it generates analysis and charts automatically. It also includes a chat feature for data analysis, which is very helpful. Additionally, it’s easy to integrate with Slack; you can simply ask questions in the channel and get data instantly
What is your favorite aspect of this product?
Simple to use for data analysis. For example, when data is in GCP or any other cloud, the operational cost is high and analysis can be difficult. However, with Amplitude, there are no additional operational costs, analysis is faster, and it helps in making decisions instantly
What do you dislike most about this product?
some time it takes more time to laod the data and also improve AI
What recommendations would you give to someone considering this product?
Easy to use, even without SQL knowledge Start with proper event tracking to get accurate data Use AI features for quick analysis, but verify important results Good for fast insights and quick decision-making Check pricing as data grows Keep a backup like BigQuery for advanced analysis
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
