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Amplitude

Amplitude Analytics

Composite Score

8.4 /10

CX Score

8.5 /10

45 Reviews Write a Review

What is Amplitude Analytics?

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Company Details

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Awards & Recognition

Amplitude Analytics won the following awards in the Digital Analytics category

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2026 Data Quadrant Champion

Latest Award, 2026

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2026

Amplitude Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amplitude Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

84 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amplitude Analytics?

9% Negative

4% Neutral

87% Positive

Pros

Helps Innovate
Friendly Negotiation
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 76

Product Analytics

Website Analytics

Dashboards, Analytics and Reporting

Customer Journey Modelling

3rd-Party Integrations

Session Replay

Privacy, Security, and Regulatory Compliance

Customer Identity

Event & Conversion Analytics

Governed Access & Security

Marketing Analytics

Vendor Capability Ratings

Average 74

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Implementation

Availability and Quality of Training

Vendor Support

Breadth of Features

Also Featured in...

Website Analytics

Score 8.0

View Amplitude Analytics in this category (opens in a new tab)

Product Analytics

Score 7.8

View Amplitude Analytics in this category (opens in a new tab)

Amplitude Analytics

What is Amplitude Analytics?

Company Details

Need Assistance?

Awards & Recognition

2026 Data Quadrant Champion

Amplitude Analytics Ratings

95 Likeliness to Recommend

84 Plan to Renew

2 Since last award

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Amplitude Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

3rd-Party Integrations Integrates with a CDP or data layer to unify data from multiple systems for analysis and activation.

Session Replay Session replay with heatmaps or clickstream visualizations to diagnose issues, identify trends, or improve UX.

Privacy, Security, and Regulatory Compliance The vendor meets consumer privacy laws for the specific location (GDPR and CCPA), provides security, and complies with all other regulatory requirements.

Customer Identity Combine multichannel data into a single, cohesive view of each customer across touchpoints.

Event & Conversion Analytics Measure engagement and goal completion by tracking user actions and key conversions across channels.

Governed Access & Security Apply role-based controls and governance to manage data access and integrity.

Marketing Analytics Tracks campaign performance, attribution, and marketing ROI.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Website Analytics

Product Analytics

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2
Since last award

1
Since last award

Feature Ratings

Product Analytics

Website Analytics

Dashboards, Analytics and Reporting

Customer Journey Modelling

3rd-Party Integrations

Session Replay

Privacy, Security, and Regulatory Compliance

Customer Identity

Event & Conversion Analytics

Governed Access & Security

Marketing Analytics

Vendor Capability Ratings

Quality of Features

Ease of IT Administration

Ease of Customization

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of Implementation

Availability and Quality of Training

Vendor Support

Breadth of Features