What is Ad Tech Software?
AdTech vendors allow organizations to serve relevant, targeted advertisements across a wide range of endpoints and channels. AdTech vendors include those in the Demand-Side Platform, Supply-Side Platform and Display Market Platform sub-categories.
Common Features
Audience Identification | Audience Segmentation | Advertisement Content Curation | Advertisement Placement | Advertisement Reporting | Role-Based Access Controls | MarTech Ecosystem integration | Demand-Side Capabilities | Supply-Side Capabilities | Data Management Platform Capabilities | Media Planning | Ad Serving | Walled Garden Placement | Traditional Media Placement | Dynamic Creative Optimization | Asset Classification | Video Rendering | Ad Verification | Financial Accounting
Date compared on May 18, 2024