Product groups are under pressure to align the value they provide with the organization’s goals and overall vision. For the groups that struggle, we see two situations: those that build a set of products without a sense of "why" and purpose, and those that have a clear vision for where they want to go but no appreciation for the tactics required to make it a reality.

These situations prevent the right value being delivered at the right time to the right stakeholders, customers, and users. This presentation will discuss best practices around how to connect your vision to your tactics through the exploration of:

  1. What the key elements of an effective digital product vision are.
  2. How to approach creating an effective backlog to achieve your vision.
  3. How to communicate your vision and strategy through compelling, relevant roadmaps.

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