Web Process Automation Investment Appropriateness Assessment Tool

Author(s): George Goodall, Ben Dickie, Evan Destunis

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Web experience management (WEM), email marketing, lead management automation (LMA), and marketing automation are not the same thing. Organizations looking to increase the efficiency and profitability of their sales and marketing departments need to determine if such a platform is necessary, and which of these three different tools will best meet their organization’s needs. Leverage Info-Tech’s tool to uncover potential use cases for these technologies.

Identify the right web-related solutions to invest in for your organization by answering a series of questions within the tool. The tool will automatically provide you with an inventory of web-related applications that warrant investment.

The tactics provided in this tool are a starting point for organizations considering investment in marketing process automation. Use the tool in conjunction with Info-Tech's vendor evaluations on web experience management, email marketing services, and lead management automation.

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Develop a Web Experience Management Strategy

Your web presence is your organization’s face to the world: support it with best-in-class tools and technologies for Web Experience Management.

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