This phase, Sustain Your Data Quality Practices, will help you create a strategy for sustaining the data quality management program through incorporation into the larger organizational data management and governance programs. This phase consists of the following steps:

  1. Embed the Data Quality Strategy in the Organization's Data Governance Program
  2. Devise a Strategy for Continuous Data Quality Improvement

Continuously improving data quality is an essential component of data quality management. Data quality cannot be fixed using a once-and-done approach; it requires a sustained effort.

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