Whether you manage a product or service, the fundamentals of good product ownership are the same.
Organizations need to focus on three key elements of product ownership in order to be successful.
- Creating an environment of empowerment and service leadership to reinforce product owners and product family managers as the true owners for the vision, improvement, and realized value from their products.
- Aligning product and product family owner roles based on operational alignment and the groups defined when scaling product management.
- Developing your product owners to improve the quality of roadmaps, alignment to enterprise goals, and profit and loss (P&L) for each product or service.
By focusing the attention of the teammates serving in product owner or service owner roles, your organization will deliver value sooner and respond to change more effectively.