Social Media Management Platforms are Integral to the Success of Social Initiatives for Businesses


London, ON – September 13th, 2011 – A recently published Info-Tech Research Group Social Media Management Platform (SMMP) Vendor Landscape report ranked Radian6 and Syncapse as market Champions. The report states that organizations of all sizes with an active presence in social media should strongly consider deploying an SMMP to reduce complexity and increase ROI.   

 “The number of tweets grew by 1400% in the last year,” said Tim Hickernell, Associate Lead Analyst for Info-Tech Research Group.  “With social media growing at such a rapid pace, it’s important for companies of all sizes to be equipped with the tools to keep up.  Failing to reign in social media initiatives leads to more work, inconsistent customer replies and damage to brand and reputation.  SMMPs reduce the resource-intensive processes required for successful ongoing social media involvement and keep projects on track.”

Radian6 is the clear market leader and is listed as a Champion in the report. Their solution offers the most comprehensive feature set, a user-friendly platform and is backed by a solid vendor. The company also provides basic integration with Salesforce.com’s CRM products to help build a 360-degree view of the customer.

Organizations looking to manage large-scale social marketing campaigns should take a serious look at Syncapse, according to the report. A strong social presence and social property management enables Syncapse to execute marketing campaigns from within their platform through a company’s social properties.  They are also ranked as a market Champion.

For companies working with a tight budget, Info-Tech Research Group recommends Sprout Social.   This Chicago-based company is the Value Index leader, indicating the best ‘bang for your buck’ in the market.  Founded in 2009, the company has managed to build a solid product at a good price in the span of only two years.

For the full list of Info-Tech Research Group’s recommendations for selecting a SMMP vendor, visit: http://www.infotech.com/research/it-vendor-landscape-plus-storyboard-smmp

Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace.  Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category. 

About Info-Tech Research Group

With a paid membership of over 8,000 organizations worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a thirteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.

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