Vendor Landscape Plus Storyboard: SMMP

Author(s): Timothy Hickernell, Ben Dickie, Carlene McCubbin


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Managing and analyzing social channels is becoming increasingly complicated, yet essential for organizations that interact with customers through social media. Selecting and implementing a Social Media Management Platform (SMMP) can help reign in the complexity of social media and provide organizations with powerful new tools for running social campaigns. This research will help you:

  • Understand how using an SMMP can increase the effectiveness and efficiency of social campaigns.
  • Understand common feature sets offered by SMMPs.
  • Develop a strategy for evaluating and selecting an SMMP.
  • Survey the current SMMP market.
  • Implement the platform by picking the right deployment model, and training end users according to role.

SMMP selection and implementation misfires are costly and time-consuming. Adhering to best practices around evaluating and selecting an SMMP will ensure that the full potential of the platform is realized.

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