Social Analytics Business Plan

Author(s): Timothy Hickernell, Victoria Moore, Barry Cousins

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Social analytics is a cross-departmental initiative. Having a strong focus is crucial for these types of projects, and a formal business plan is key to establishing that focus. This business plan will help you kick-start an analytics initiative, or build a Customer Insights Center of Excellence.

This template includes sections, such as:

  • Strategic Assessment
  • Opportunity Assessment
  • Risk Mitigation
  • Project Recommendations
  • Technology Investments
  • Roles & Responsibilities
  • Customer Insights Centre of Excellence Responsibilities
  • Business Plan Approval

Reach out to multiple departments when building this document, and revise it regularly to keep goals current and departmental efforts aligned.

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Gain Real Insights with a Social Analytics Program

Go beyond counting your likes: harness “the world’s largest focus group” for deep insights about your customers, competitors, and employees.

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