Social analytics is a cross-departmental initiative. Having a strong focus is crucial for these types of projects, and a formal business plan is key to establishing that focus. This business plan will help you kick-start an analytics initiative, or build a Customer Insights Center of Excellence.
This template includes sections, such as:
- Strategic Assessment
- Opportunity Assessment
- Risk Mitigation
- Project Recommendations
- Technology Investments
- Roles & Responsibilities
- Customer Insights Centre of Excellence Responsibilities
- Business Plan Approval
Reach out to multiple departments when building this document, and revise it regularly to keep goals current and departmental efforts aligned.