Implement a Content Curator Playbook

Our Advice

Critical Insight

• ECM does solve content. It helps you retain content and maintain a lot of data, but it doesn’t automatically make that content accessible when needed.
• Systems don’t hold accountability. You are paying your ECM to do a job, but it never has a performance appraisal or feels motivated to do a better job.
• A curator can fill the gap. Assigning accountability and making it someone’s job to curate content can close the enterprise content gap.

Impact and Result

• Shift your mindset. Instead of investing more time and money into a new or different system, and people to design, configure, and architect that system, assign someone to own and curate the content.
• Even though it will likely not be a full-time role, it’s very important that accountability is clear for content curation. Having a single point of accountability, visibility, and ownership will help ensure that important content is kept clean, relevant, and accessible for users.
• Don’t focus on all content and let the exceptions dictate the direction. Use the 80-20 rule. It’s likely that your users are spending 80% of their time searching for the same 20% of overall content.