This content is not available with your current subscription.
Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to learn more about gaining access to Retail.
Contact Your Representative
or Call: 1-888-670-8889 (US) or 1-844-618-3192 (CAN)
Date published:
01/08/2018
Social media has rapidly become a ubiquitous channel for customer interaction. But the proliferation of social media networks, customer data, and use cases has made ad hoc social media management challenging. Organizations must carefully design a social media strategy that best appeals to their target market.
Author: