Financial Post - Ninety per cent of Canadian organizations using social media

(16-Aug-10) Public sector executives more likely to say it's the top means of public engagement than private TORONTO (CNW) - The vast majority of Canadian executives at large and mid-sized organizations say that social media has the potential to impact their corporate brand and as a result are placing more importance on its use. One in six says that social media is the most important means for their organization to engage the public about their brand; while 31 per cent say it plays a major role and 43 per cent say it plays a limited role. Just ten per cent of organizations don't bother engaging in social media. These are some of the findings of a SAS/Leger Marketing survey of more than 1,000 Canadian executives conducted earlier this year.

Provincially, Alberta and Ontario, and Quebec executives are more on board than those in Atlantic Canada; with about one in five executives (20, 19, and 15 per cent respectively) saying social media is their most important means of communicating with the public. Just six per cent of Atlantic Canada's executives feel this way.

In the public versus private debate, public sector executives are more likely then private sector executives (21 per cent to 14) to say social media is their most important means of public engagement.

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