Develop a Web Experience Management Strategy – Executive Brief

Author(s): Ben Dickie, Evan Destunis

A company’s web presence is its front face to the world; ensuring you have the right suite of tools for web content management, experience design, and web analytics is critical to putting your best food forward.

Web Experience Management (WEM) suites are a rapidly maturing and dynamic market, with a landscape full of vendors with cutting edge solutions and diverse offerings. As a result, having a strategy is integral before finding a solution that is the best fit for your organization. Align your business and IT objectives first with this strategy before selecting and implementing your desired WEM suite.

Read this executive brief to:

  • Learn about the current WEM market.
  • Make the case to harness the value of WEM.
  • Gain support to create the vision for WEM.
  • Understand how you will execute WEM deployment.

View the Complete Blueprint:

Develop a Web Experience Management Strategy

Your web presence is your organization’s face to the world: support it with best-in-class tools and technologies for Web Experience Management.

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