CRM Business Process Shortlisting Tool

Author(s): Ben Dickie, Evan Destunis

This tool helps you to outline and prioritize your CRM goals and link their relevance and value to APQC-based processes. It will provide a list of processes up to Level 4 within the APQC framework where it can then be modeled to task- and transaction-oriented Level 5 process models.

The CRM Business Process Shortlisting Tool contains the following tabs:

  • CRM Goals
  • Level 3 APQC Processes
  • Level 4 APQC Processes
  • Business Process Summary