Use the Crisis Management Risk Prioritization Workbook to identify and prioritize potential crises relevant to your organization to enable appropriate pre-crisis planning. Pre-planning significantly improves an organization's ability to respond quickly and effectively to a crisis if it does occur. In addition:
- Pre-planning enables the crisis management team to exercise their crisis management processes, improving their preparedness for other types of crises.
- Pre-planned processes and communications provide a starting point for determining the appropriate response to similar crises when they occur.
- Pre-planning identifies gaps and risks, enabling the crisis management team to address those issues before an actual crisis occurs.