Cisco Beyond the Bundle: Mastering Enterprise Tech Procurement in the AI Era

Author(s): Jeff Long, Josh Mori

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Technology infrastructure faces rapid transformation through AI integration, cloud adoption, and evolving licensing models. Cisco's latest financial performance and strategic initiatives, combined with its Enterprise Agreement 3.0 rollout, signal important shifts in vendor-customer relationships. For CISOs, CIOs, and procurement professionals, this analysis provides strategic insights for navigating enterprise agreements and vendor selection in 2025.

Recent financial indicators show Cisco maintaining strong margins (69.3%) while transitioning toward software-centric revenue streams, with subscription revenue reaching 57% of total revenue. The integration of Splunk ($1.23B contribution) and AI-related orders ($300M+ in Q1 2025) demonstrate the company's evolution beyond traditional networking hardware.

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