Charting New Horizons: Navigating Economic Shifts With Evolving IT Budgets and Marketing With a Full-Funnel Strategy

Author(s): Joanne Correia

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CIOs say IT budgets will recover from 2023, with 78% of budgets projected to be up, as investments in AI and security drive the need for more spending.

By Joanne Morin Correia

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Technology Leadership, Global Unrest Impact, Supply Chain Resilience, Inflation Adaptation, Economic Forecasting, IT Budget Stagnation, Marketing Leadership, CIO Strategy Evolution, Budget Growth Trends, Software Marketing Focus, Financial Landscape Shift, Economic Recovery Signs, Strategic Marketing Role, CIO 2024 Outlook, Growth Drivers, Adaptive Business Models, Innovation Amidst Challenges, Resource Allocation Strategies, Market Dynamics Analysis, Economic Stability Indicators
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