Apply Design Thinking to Build Empathy With the Business – Phases 1-2

Author(s): MaryAnn Welke, Michael Blair


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Product, process, or service design should always start with an intimate understanding of what the business is trying to accomplish and why it is important. This blueprint will help you design business-facing initiatives that the business actually wants by following our two-phase methodology:

  • Research
  • Map and iterate

Integrating experience design into your current requirements gathering and IT service/process design methodology will improve your understanding of business needs and enable you to design processes and services that drive higher business satisfaction with IT.

View the Complete Blueprint:

Apply Design Thinking to Build Empathy With the Business

Use design thinking and journey mapping to make IT the business’ go-to problem solver.

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