This phase will walk you through the process of identifying IT's target stakeholders and designing interviews to collect data on their needs and wants and foster engagement between IT and the business. This phase will take you through the following activities:

  • Assemble an experience design team.
  • Create stakeholder personas.
  • Identify IT's target market.
  • Interview business stakeholders.

Use this phase as part of the full blueprint, Apply Design Thinking to Build Empathy With the Business.

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Apply Design Thinking to Build Empathy With the Business

Use design thinking and journey mapping to make IT the business’ go-to problem solver.

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