Tools

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Writing Style Guide Template Outline your brand's writing principles, style, grammar, punctuation, and number rules.
Brand Messaging Template Develop a compelling brand message and story.
Brand Voice Guidelines Template Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
Brand Value Proposition and Positioning Statement Clarify your positioning in the marketplace and your unique competitive advantage.
Buyer Personas and Journey Presentation Template Gather existing and desired customer insights and conduct market research to define and personify your buyer personas and their buying behaviors.
Brand Recognition Survey and Interview Questionnaire and List Template Gauge the buyers’ familiarity with your brand.
External and Internal Factors Analysis Template Identify external and internal factors influencing your brand.
Brand Purpose, Mission, Vision, and Values Template Define the “raison d’être” and fundamental principles of your brand.
Asset Creation and Management List Create a list of existing and new assets to create and manage.
Campaign Workflows Template Create brand awareness campaign workflows, identify assets required throughout the journey, delivery methods, and data capture.