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Clarify your positioning in the marketplace and your unique competitive advantage.
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Define the “raison d’être” and fundamental principles of your brand.
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Gauge the buyers’ familiarity with your brand.
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Identify external and internal factors influencing your brand.
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Create brand awareness campaign workflows, identify assets required throughout the journey, delivery methods, and data capture.
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Develop a compelling brand message and story.
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Develop an actionable brand awareness strategy with tactics with KPIs and measurables that align with the company's purpose and objectives.
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Create a list of existing and new assets to create and manage.
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Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
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Outline your brand's writing principles, style, grammar, punctuation, and number rules.
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