Develop the Right Message to Engage Buyers

Marketers only have 7 seconds to capture a visitor's attention but often don't realize that the space between competitors and their company is that narrow. They often...

Develop the Right Message to Engage Buyers – Executive Brief

Drive higher open rates, time on site, and click-through rates with buyer-relevant messaging.

Optimize Software Pricing in a Volatile Competitive Market – Phases 1-3

This blueprint will build your skills to price new products or adjust pricing for existing ones. Disciplines made using our pricing methodology strengthen efforts to...

Optimize Software Pricing in a Volatile Competitive Market Workbook

This workbook contains product pricing priorities, interviewee tracking, sample questions, and “critical” competitive information, which enables the price team to...

Optimize Software Pricing in a Volatile Competitive Market Presentation Template

This presentation template is intended as a guide to communicating the pricing strategy team's results for a product or product line.

Identify the Customer Satisfaction Metrics That Matter

Getting a truly accurate picture of satisfaction levels among customers and where to focus efforts to improve satisfaction is challenging, and providers often find...
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Customer Relationship Management Platform Selection Guide — Phases 1-3

Enable marketing, sales, and customer service teams by successfully choosing and implementing a suite for customer relationship management.

CRM Business Case Template

Document the key drivers for selecting a new CRM platform.

Implement a Transformative IVR Experience That Empowers Your Customers

IVR approaches are being reimagined across industries as the desire to improve the customer experience becomes a primary focus. Use this deck to learn the proper...
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Implement a Transformative IVR Experience That Empowers Your Customers – Phases 1-4

This storyboard offers insight into impactful strategies and beneficial enabling technologies to implement in your interactive voice response (IVR) approach to improve...
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