Optimize Software Pricing in a Volatile Competitive Market Workbook

Author(s): Joanne Correia

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This Excel workbook enables product managers to simplify the organization and collection of customer and competitor information for pricing decisions.

The workbook contains product pricing priorities, interviewee tracking, and sample questions, as well as “critical” competitive information, which will enable the price team to validate price-change data by researching three pricing schemes (competitor-based, customer-based, and cost-based).

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Optimize Software Pricing in a Volatile Competitive Market

Leading SaaS product managers align pricing strategy to company financial goals and refresh the customer price/value equation to avoid leaving revenues uncaptured.

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