Optimize Software Pricing in a Volatile Competitive Market – Phases 1-3

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Use this template to define a specific process for pricing software. The template includes the following sections:

Executive Brief

  • Analyst Perspective
  • Executive Summary
  • What is an optimized price strategy?
  • Challenging environment
  • Pricing skills are declining
  • Key considerations for more effective pricing decisions
  • Case Study
  • New product price approach
  • Is Your Pricing Strategy Optimized?
  • Who should care about optimized pricing?
  • SoftwareReviews' methodology for optimizing your price strategy
  • Insight summary
  • Blueprint deliverables and guided implementation steps
  • Guided Implementation
  • SoftwareReviews offers various levels of support
  • Workshop overview

Key Steps

  • Our process
  • Assign team responsibilities
  • Educate the team
  • Document portfolio and target products
  • Clarify product target margins
  • Establish customer price to value
  • Identify competitive pricing
  • Establish new price and gain buy-in

Concluding Slides

  • Summary of Accomplishment
  • Bibliography
  • Related SoftwareReviews Research


Optimize your pricing strategy program by defining a central, high-level guide to describe goals, responsibilities, and the process that will underlie product pricing against customer view of value and competitive and economic pressures.

View the Complete Blueprint:

Optimize Software Pricing in a Volatile Competitive Market

Leading SaaS product managers align pricing strategy to company financial goals and refresh the customer price/value equation to avoid leaving revenues uncaptured.

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