Optimize Your CX Strategy

This blueprint provides a step-by-step system for designing a measurable, scalable, and buyer-driven CX strategy. It integrates personas, journeys, predictive insights, and...
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Klaviyo Is the CRM for the Retail Store of the Future

Klaviyo is positioning itself as the go-to CRM for B2C retailers, helping brands deliver a seamless customer experience from start to finish. Its technology bridges...

The Cheapest Hedge Against Nonprofit Funding Instability

In 2025, every nonprofit leader is grappling with one question: What keeps the mission moving when funding freezes? In a time of volatility, treating marketing as...

Digital Experience Platform Vendor Demo Script

A comprehensive template that will allow you to give detailed instructions to vendors.

Digital Experience Platform Selection Guide

Use this research to transform your relationships with stakeholders in order to drive IT satisfaction and success.
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Digital Experience Platform RFP Template

A template that clearly communicates your DXP needs to interested vendors.

Digital Experience Platform Selection Guide Storyboard

A methodical guide designed to help you find and select a DXP that meets your organization’s unique needs.

Salesforce Introduces Next Gen Marketing Cloud for Improved Engagement

In 2025, Salesforce launched its Next Gen Marketing Cloud, debuting a new “agentic marketing” model in which autonomous AI agents independently build, personalize, and...

Evaluating Canva for the Enterprise Marketing Stack

Canva is a platform that enables teams to create, manage, and share content. It includes developer tools, integrated AI, and compliance and governance features that meet...

Software Buyer Insights 2025

This 2025 vendor insights report, built on 175,000 verified reviews across 400+ software categories, reveals how buyer behavior is changing in an era of economic pressure,...
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