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In the quickly evolving AI landscape, marketing, sales, and customer success professionals encounter significant hurdles. While AI's availability and necessity grow, so...
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It is tempting for businesses to rush into using generative AI tools without fully understanding the benefits and drawbacks of the technology. This report will help you...
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Given their proximity and daily interactions with employees, frontline managers are best suited to support employees through change. Equip frontline managers with the...
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Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
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Use Info-Tech's 2020 Applications Priorities Report to learn about the five initiatives that IT should prioritize for the year: adopt a platform for ERP, standardize...
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With marketer rush to generate revenues, just 32% of companies pass well-qualified leads over to their outbound sellers. The culprit is often a lack of a lead scoring...
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Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and...
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A successful Go-to-Market (GTM) strategy aligns Marketing, Product Sales, and Customer Success, enables product launch decision making based on deep buyer understanding,...
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Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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This blueprint will help leaders of customer advocacy programs get started with developing a formalized pilot program that will demonstrate the value of customer advocacy...
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