The AI Advantage for Smarter Marketing – A Primer

ChatGPT, a Large Language Model (LLM) that launched in late 2022, drew a lot of interest from marketers as it showed the potential of AI in a very practical way. You...

Generative AI Use Cases for Marketing, Sales, and Customer Service

It is tempting for businesses to rush into using generative AI tools without fully understanding the benefits and drawbacks of the technology. This report will help you...

Identify the Customer Satisfaction Metrics That Matter

Getting a truly accurate picture of satisfaction levels among customers and where to focus efforts to improve satisfaction is challenging, and providers often find...
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Capitalizing on AI

In the quickly evolving AI landscape, marketing, sales, and customer success professionals encounter significant hurdles. While AI's availability and necessity grow, so...
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Match Your Budget to Your Market Position

This blueprint aims to guide CMOs at every stage in their mission to become full participants in their company’s growth. It also provides them with the tools they need to...
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Hire Your Marketing Dream Team

For small and medium-sized companies, it's essential to build a high-performance marketing team and align recruitment decisions with the company's specific needs. Having...
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Leave a Lasting Impression With a Compelling Brand Identity

This blueprint explores the importance of formulating and integrating the fundamental components of the brand essence into a well-crafted brand identity. It outlines...
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Optimize the Right Metrics to Scale Your Business

Tech startup CEOs should use metrics to guide decisions on operational improvements. However, many CEO entrepreneurs who come from other disciplines may not have settled...
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Turn Share of Voice Growth Into a Strategic Weapon

With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important as...
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Build Competitive Intelligence to Improve Sales Win Rates

Improve sales with CI research for battle cards. Analyze competitors, gather data efficiently, and track emerging market trends. Increase competitiveness, accelerate...
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