Metrics Benchmarking Reference Guide

The Metrics Benchmarking Reference Guide is a convenient resource for comparing your company's performance to that of other high-growth companies.

Metrics and Operations Improvement Plan Presentation Template

The Metrics and Operations Improvement Plan Presentation Template helps you present the results of the metrics benchmarking analysis and create improvement plans for each...

The Impact of AI in Establishing Strong Brands

This article delves into AI's influence on brand management, focusing on performance enhancement and consistency. It covers AI-generated presentations, asset management,...

Generative AI in the Enterprise Contact Center – Use Cases, ROI, and Preparation

Contact center as a service (CCaaS) enterprise providers are steamrollering ahead with embedding generative AI functionality in their platforms – whether organizations...

Navigating the Frontier: Generative AI's Promise and Peril for Product and Product Marketing Managers

Product managers and product marketing managers have historically taken advantage of the opportunities of AI, but generative AI presents unknowns and risks that must be...

Top 3 AI Digital Marketing Use Cases and Tools

Discover how AI is transforming digital marketing with high-impact use cases. Learn strategies for AI lead generation, AI personalization, and AI SEO that boost ROI and...

Selecting the Right Share of Voice Platform to Manage and Monitor Your Influence

This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.

Business Intelligence RFP Template

Customize this template to create your own request for proposal (RFP) for your BI and analytics solution procurement process.

Info-Tech’s Tech Trends 2024: Insights for Product and Marketing

This article offers an overview of Info-Tech’s top tech trends in 2024 related to product marketing, exploring how customers will approach investments in AI, spatial...

Charting New Horizons: Navigating Economic Shifts With Evolving IT Budgets and Marketing With a Full-Funnel Strategy

The Annual CIO Surveys from 2023 and 2024 reveal a shift from stagnant IT budgets to stabilizing ones, with @78% reporting growth, highlighting marketing’s evolving role...
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