All Research

Special Letter: Scientific Revolution and Education, Part II

Part I of Marc Prensky’s new work on education introduced his starkly different approach on how to “fix” education: Marc starts with the kids, how their minds and brains...

Reorganizing the eSports Industry: Part 2

In Part 1, we investigated the need for the eSports industry to structure itself into a collective league based on consumer demand similar to the NFL to drive the...

Select a Marketing Management Suite

Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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Select a Marketing Management Suite – Executive Brief

Read this Executive Brief to understand how to turbocharge your company’s marketing capabilities with a marketing management suite.

Select a Marketing Management Suite – Phases 1-3

This storyboard will help you follow a structured approach to select an MMS that is the right fit for your organization.

Select a Marketing Management Suite – Phase 1: Launch the MMS Project and Collect Requirements

This phase of the blueprint helps you determine if MMS is right for your organization. Identify the "art of the possible" with MMS technology to see what both the IT...

Select a Marketing Management Suite – Phase 2: Shortlist Marketing Management Suites

In this phase of the blueprint, understand the MMS marketplace with our MMS featurelist and vendor profiles.

Select a Marketing Management Suite – Phase 3: Select Vendor and Communicate Decision to Stakeholders

In this phase of the blueprint, carry out the RFP and vendor demonstration process. Decide on an MMS and present the solution to stakeholders.

MMS Request for Proposal Template

Request for proposals provide organizations with the opportunity to give vendors a detailed account of the requirements and the expected capabilities of their desired...

MMS Vendor Demo Script

Use this template to support your business' evaluation of vendors and their solutions. Provide vendors with scenarios that prompt them to display not only their...
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