Select a Marketing Management Suite – Phase 1: Launch the MMS Project and Collect Requirements

Author(s): Samuel Leese

1 Download

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.

The first step in entering the world of MMS is understanding the "art of the possible" and how MMS technology will be a best fit for your business objectives. This phase will take you through the following activities:

  • Determine organizational readiness.
  • Distill business objectives from your customer experience strategy.
  • Determine your application requirements.

Use this phase as part of the full blueprint Select a Marketing Management Suite.

View the Complete Blueprint:

Select a Marketing Management Suite

A best-fit solution balances needs, cost, and capability.

Related Content

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019