All Research

Initiate Your Service Management Program – Storyboard

Derive full value out of service management by running it like a program with defined goals that are tied to business needs and governance that keeps decisions aligned to...

Big Data Governance in the Connected Manufacturing World

Data governance in the world of big data needs to adapt to how the data is used and its lifecycle, not the other way around. If governance is imposed in a heavy-handed...

When Video Conferencing Won’t Save Money

Frequent employee travel can have a negative impact on the company’s bottom line as well as the employee’s well-being. When companies are looking to reduce travel costs...

Reorganizing the eSports Industry: Part 1

eSports are becoming more engrained into the American culture on a daily basis. Investors are looking to invest in the growing eSports industry. A lack of collective...

Special Letter: Scientific Revolution and Education, Part II

Part I of Marc Prensky’s new work on education introduced his starkly different approach on how to “fix” education: Marc starts with the kids, how their minds and brains...

Reorganizing the eSports Industry: Part 2

In Part 1, we investigated the need for the eSports industry to structure itself into a collective league based on consumer demand similar to the NFL to drive the...

Select a Marketing Management Suite

Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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Select a Marketing Management Suite – Executive Brief

Read this Executive Brief to understand how to turbocharge your company’s marketing capabilities with a marketing management suite.

Select a Marketing Management Suite – Phases 1-3

This storyboard will help you follow a structured approach to select an MMS that is the right fit for your organization.

Select a Marketing Management Suite – Phase 1: Launch the MMS Project and Collect Requirements

This phase of the blueprint helps you determine if MMS is right for your organization. Identify the "art of the possible" with MMS technology to see what both the IT...
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