Select a Marketing Management Suite – Phases 1-3

Author(s): Samuel Leese


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IT needs to turbocharge its company's marketing capabilities with an MMS. This blueprint details a three-phase methodology to help you select the right MMS for your organization:

  • Identify business goals and determine your use case.
  • Understand the MMS vendor landscape.
  • Carry out an RFP process and communicate the selection decision to stakeholders.

By undertaking this methodology, you will assess the value of and identify your organization’s fit for MMS technology. Harmonize with the needs of the marketing department in order to find a platform that meets and exceeds all business requirements.

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Select a Marketing Management Suite

A best-fit solution balances needs, cost, and capability.

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