Select a Marketing Management Suite – Phase 2: Shortlist Marketing Management Suites

Author(s): Samuel Leese

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The second step is to understand the MMS marketplace. Our MMS vendor landscape includes the following analysis:

  • An overview of the MMS market
  • MMS vendor profiles
  • Point solution market broad overview

Produce your own vendor shortlist by reviewing application capabilities for your relevant use-case scenario.

Use this phase as part of the full blueprint Select a Marketing Management Suite.

View the Complete Blueprint:

Select a Marketing Management Suite

A best-fit solution balances needs, cost, and capability.

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