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The final step is synthesizing all of the requirements and capabilities gathered to outline your RFP and ultimately communicate your decision to stakeholders. This phase will take you through the following activities:

  • Create an RFP for MMS vendors.
  • Participate in and score vendor demonstrations.
  • Present the decision to executive stakeholders.

Use this phase as part of the full blueprint Select a Marketing Management Suite.

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Select a Marketing Management Suite

A best-fit solution balances needs, cost, and capability.

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