Create an organized and streamlined vendor demonstration process by clearly outlining expectations and scheduling any onsite demonstrations performed by a vendor. Use this instance as an opportunity to ensure that capabilities expressed by vendors are actually present within the considered solution.
Use this demonstration engagement as an opportunity to test-drive a specific vendor. A marketing management suite is not just a plug-and-play technology; successful adoption and utilization of the suite will require an ongoing dialogue and interaction with the suite's vendor. Ensure the vendor is up for the challenge by conducting an informal review of the timeliness, professionalism, and general demeanor of the vendor's workforce and processes.