Select and Implement a Web Experience Management Solution
Select and Implement a Web Experience Management Solution
Your website is your company’s face to the world: select a best-of-breed platform for ensuring you make a rock-star impression with your prospects and customers!
Onsite Workshop
Selecting and implementing a WEM platform without a plan can result in:
Misalignment with Marketing’s requirements.
A platform that frustrates prospective and current customers, leading to lost revenue.
Rework caused by improper deployment.
Wasted investment.
Poor adoption and high operational costs.
Upfront planning for WEM selection and deployment leads to:
A deployed, cost-effective platform that is in lockstep with the needs of Marketing and other stakeholder groups.
A platform that provides cutting edge capabilities for customer interaction.
High adoption rates and low maintenance costs.
A deployment that does not require overhauls every year.
Module 1: Launch of the WEM Selection Project
The Purpose
Discuss the general
project overview for the WEM selection.
Key Benefits Achieved
Launch of your WEM selection project.
Development of your organization’s WEM requirements.
Activities:
Outputs:
1.1
Facilitation of activities from the Launch the WEM Project and Collect Requirements phase, including project scoping and resource planning.
WEM Procurement Project Charter
1.2
Conduct overview of the WEM market landscape, trends, and vendors.
WEM Use-Case Fit Assessment
1.3
Conduct process mapping for selected marketing processes.
1.4
Interview business stakeholders.
1.5
Prioritize WEM functional requirements.
Module 2: Plan the Procurement and Implementation Process
The Purpose
Plan the procurement and the implementation of the WEM solution.
Key Benefits Achieved
Selection of a WEM solution.
A plan for implementing the selected WEM solution.
Activities:
Outputs:
2.1
Complete marketing process mapping with business stakeholders.
Vendor Shortlist
2.2
Interview IT staff and project team, identify technical requirements for the WEM suite, and document high-level solution requirements.
WEM RFP
2.3
Perform a use-case scenario assessment, review use-case scenario results, identify use-case alignment, and review the WEM Vendor Landscape vendor profiles and performance.
Vendor Evaluations
2.4
Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace.
Selection of a WEM Solution
2.5
Meet with project manager to discuss results and action items.
WEM projected work break-down
Implementation plan
Framework for WEM deployment and CRM/Marketing Management Suite Integration
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
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