Select and Implement a Social Media Management Platform
Vendor Evaluation
RETIRED CONTENT
Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.Upfront planning for social media management platform selection and deployment leads to:
- A deployed, cost-effective platform that is in lockstep with the needs of Sales, Marketing, Customer Service, and other stakeholder groups.
- A platform that provides cutting-edge capabilities for analytics, social customer care, and social campaign management.
- High user adoption rates.
- A deployment that does not require overhauls in the short term.
Upfront planning for social media management platform selection and deployment leads to:
- Misalignment with Sales, Marketing, and Customer Service requirements.
- Rework caused by improper deployment.
- Wasted investment.
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Module 1: Launch Your SMMP Selection Project
The Purpose
- Discuss the general project overview for the SMMP selection.
Key Benefits Achieved
- Determine your organization’s readiness for SMMP.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Identify organizational fit for the technology. |
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| 1.2 | Evaluate social media opportunities within your organization. |
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| 1.3 | Determine the best use-case scenario for your organization. |
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Module 2: Plan Your Procurement and Implementation Process
The Purpose
- Plan the procurement and implementation of the SMMP.
Key Benefits Achieved
- Select an SMMP.
- Review implementation considerations.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Review use-case scenario results, identify use-case alignment |
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| 2.2 | Review the SMMP Vendor Landscape vendor profiles and performance. |
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| 2.3 | Create a custom vendor shortlist and investigate additional vendors for exploration in the marketplace. |
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| 2.4 | Meet with the project manager to discuss results and action items. |
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