Lacking a formal, comprehensive Stakeholder Management process causes:
- Missed or poorly managed stakeholders opposing your initiatives
- Stakeholders who were once supporters to turn into detractors
- Lack of adoption or buy-in for initiatives
A formalized Stakeholder Management process results in:
- Complete list of all stakeholders who might be affected by your initiatives
- Prioritized list of key stakeholders to focus on
- Specific stakeholder management and communication tactics to effectively carry out your stakeholder management objectives
- Objective metrics to track your stakeholder management progress and identify areas for continual improvement
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Book NowModule 1: Identify stakeholders
The Purpose
- Develop a complete list of all stakeholders.
- Do not forget or miss any key stakeholders.
Key Benefits Achieved
- A complete list of stakeholders that reduces the number of surprise stakeholders who could derail your initiative.
| Activities: | Outputs: | |
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| 1.1 | Use a 360 degree view to identify initial stakeholders. |
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| 1.2 | Identify stakeholders through business capability mapping. |
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| 1.3 | Identify stakeholders through business process mapping. |
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Module 2: Analyze stakeholders
The Purpose
Prioritize key stakeholders.
Key Benefits Achieved
Know where to focus efforts.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Focus your efforts. |
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| 2.2 | Take stakeholder PULSC. |
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| 2.3 | Determine stakeholder interest. |
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| 2.4 | Assess stakeholder support. |
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| 2.5 | Identify most important stakeholders. |
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| 2.6 | Prioritize stakeholders. |
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Module 3: Manage stakeholders
The Purpose
Develop management and communication tactics with key stakeholders.
Key Benefits Achieved
Created a proactive way to interact effectively with stakeholders.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Define stakeholder management plan components. |
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| 3.2 | Select engagement tactics for each stakeholder type. |
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| 3.3 | Determine stakeholder communication styles. |
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| 3.4 | Use effective communications to build relationships. |
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| 3.5 | Complete your stakeholder management plan. |
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Module 4: Monitor stakeholder management
The Purpose
Measure stakeholder management process success.
Key Benefits Achieved
Tracked your success to determine areas for continual improvement.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Monitor stakeholder management success. |
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| 4.2 | Use NPS as a metric. |
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| 4.3 | Weight your NPS. |
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| 4.4 | Collect data effectively. |
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| 4.5 | Keep a written record. |
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