Implement Business Relationship Management

Leverage knowledge of the business to become a strategic IT partner.

Onsite Workshop

Without an effective BRM program:

  • There is a lack of understanding between IT and business stakeholders because they are not speaking the same language. This can lead to setting IT objectives that are not in line with the strategic objectives of the business.
  • Ineffective BRM leads to dissatisfaction with IT. This dissatisfaction can cause business stakeholders to believe that the IT organization can be replaced by third-party services.

With an effective BRM process:

  • The IT organization can act in accordance with the strategic goals of the business and increase satisfaction. This will improve the reputation and increase the level of trust with the IT organization among business stakeholders.
  • Once the table stakes are taken care of, the BRM can operate at higher levels of maturity, enabling them to become advocates, influencers, value creators, and innovators. This will elevate the IT organization to become a business partner and ensure its indispensability.

Module 1: Obtain Buy-In

The Purpose

Define the objectives of the BRM program, identify business and IT pain points, and then walk through the results of the CIO Business Vision diagnostic.

Key Benefits Achieved

Mutually agreed upon objectives between IT and the business for how BRM can add value to the organization.

Activities: Outputs:
1.1 Define objectives of the BRM program.
  • List of objectives for the BRM program
1.2 Identify business pain points.
  • List of business pain points
1.3 Identify IT pain points.
  • List of IT pain points
1.4 Understand business satisfaction with IT using the CIO Business Vision diagnostic.
  • Summary of CIO Business Vision results

Module 2: Define the BRM Role

The Purpose

Understand how the BRM role operates at different levels of maturity and determine what best fits your organization. Refine BRM role descriptions to reflect that.

Key Benefits Achieved

A well-defined description of the BRM role that is customized to best fit the maturity of your organization. This will serve as an input into the next phase as well.

Activities: Outputs:
2.1 Define components of the BRM role.
2.2 Define BRM maturity levels.
2.3 Define BRM candidate qualifications.
2.4 Refine BRM role descriptions.
  • BRM role descriptions

Module 3: Implement BRM

The Purpose

Customize the role of the BRM with respect to each department. Decide on how to measure the value of the BRM and how to communicate the benefit to business stakeholders.

Key Benefits Achieved

An engagement plan to ensure the BRM builds and maintains relationships with key stakeholders and a communication plan to obtain buy-in from business and IT leaders.

Activities: Outputs:
3.1 Determine BRM reporting structure.
  • BRM reporting structure
3.2 Create BRM engagement plan.
  • BRM engagement plans
3.3 Gather feedback and measure value.
3.4 Create BRM communication plan.
  • BRM communication plan
3.5 Create a metrics tracking plan.
  • BRM metrics tracking plan
3.6 Create an action plan.
  • Action plan and next steps

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