Implement Crisis Management Best Practices

Don’t be another example of what not to do. Implement an effective crisis response plan to minimize the impact on business continuity, reputation, and profitability.

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Ineffective crisis management leads to:

  • Costly delays in business continuity and disaster recovery plan execution.
  • Prolonged and more severe impact on reputation.
  • A significant decrease in revenue and shareholder value.

Effective crisis management, as outlined in this blueprint, enables you to:

  • Minimize the impact of a crisis on business continuity, reputation, and shareholder value.
  • Respond quickly and appropriately to a wide range of crises.
  • Ensure effective communication during a crisis.

Module 1: Identify Potential Crises and Your Crisis Management Gaps

The Purpose

  • Identify and prioritize relevant potential crises.

Key Benefits Achieved

  • Enable crisis management pre-planning, and identify gaps in current crisis management plans.

Activities: Outputs:
1.1 Identify and prioritize smoldering crises
1.2 Identify and prioritize sudden crises
  • Prioritized list of potential crises
1.3 Evaluate current crisis management process and identify gaps
  • Current crisis management plan status and gaps identified

Module 2: Define Initial Response and Assessment Plans

The Purpose

  • Define your crisis response framework.

Key Benefits Achieved

  • Enable a timely and effective initial response to wide range of crises.

Activities: Outputs:
2.1 Identify the crisis management teams as well as roles and responsibilities
  • Teams and contact information documented
2.2 Define an emergency response process
  • Notification and escalation process
  • Emergency response process
2.3 Define and document the situational assessment process
  • Situational assessment process
  • Overall crisis response framework

Module 3: Develop a Crisis Communication Plan

The Purpose

  • Define a crisis communication process and overall strategy.

Key Benefits Achieved

  • Minimize reputational damage through effective and appropriate crisis communication.

Activities: Outputs:
3.1 Establish the ethical base communication plan
3.2 Define a communication plan for reputational repair
  • Crisis communication process flowchart
3.3 Implement best practices for internal and external communications
  • Crisis communication templates for pre-planned messages

Module 4: Optimize Your Overall Crisis Management Plan

The Purpose

  • Implement a process for continuous improvement of your crisis management plan.

Key Benefits Achieved

  • Improve your crisis management capability by learning from previous crises, plan reviews, and testing.

Activities: Outputs:
4.1 Test your crisis management plan against the identified potential crises as well as a worst-case scenario
  • Post-crisis review (organizational learning) process
4.2 Formalize the post-crisis review process to ensure lessons learned are identified and addressed in your crisis management plan
  • Crisis management plan review and testing schedule

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