Implement and Mature Your User Experience Design Practice

Better design leads to better organizational performance.


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Many organizations want to get to market quickly and on budget, but don’t know the steps to get the right product/service to satisfy the users and business. Learn how to avoid these challenges:

  • A lack of clarity on the problems to be addressed.
  • Lack of resources who can understand the issues.
  • The organization does not understand how design can help.
  • Unsure how to move beyond solving the problem to understanding what people who use the system are trying to achieve.

Create a practice that is focused on human outcomes – that starts and ends with the people you are designing for:

  • Establish a practice with a common vision.
  • Enhance the practice through four design dimensions.
  • Communicate a roadmap to improve your business through design.

Book Your Workshop

Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

Module 1: Answer “So What?”

The Purpose

Make the case for UX. Bring the team together with a common mission, vision, and goals.

Key Benefits Achieved

Mission, vision, and goals for design

Activities: Outputs:
1.1 Define design practice goals.
  • Design vision statement
1.2 Generate the vision statement.
  • Design mission statement
1.3 Develop the mission statement.
  • Design goals

Module 2: Examine Design Dimensions

The Purpose

Review the dimensions that help organizations to mature, and assess what next steps make sense for your organization.

Key Benefits Achieved

Develop initiatives that are right-sized for your organization.

Activities: Outputs:
2.1 Examine organizational alignment.
  • Documented initiatives for design maturity
2.2 Establish priorities for initiatives.
2.3 Identify business value sources.
2.4 Identify design perspective.
2.5 Brainstorm design integration.
2.6 Complete UCD-Canvas.
  • Design canvas framework

Module 3: Create Structure and Initiatives

The Purpose

Make your design practice structure right for you.

Key Benefits Achieved

Examine patterns and roles for your organization.

Activities: Outputs:
3.1 Structure your design practice.
  • Design practice structure with patterns

Module 4: Roadmap and Communications

The Purpose

  • Define the communications objectives and audience for your roadmap.
  • Develop your communication plan.
  • Sponsor check-in.

Key Benefits Achieved

  • Complete in-progress deliverables from previous four days.
  • Set up review time for workshop deliverables and to discuss next steps.

Activities: Outputs:
4.1 Define the communications objectives and audience for your roadmap.
  • Communication Plan and Roadmap
4.2 Develop your communication plan.
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