Empower Members Through Digital Engagement
Actively engage citizens and create meaningful interactions with a digital strategy.
Onsite Workshop
Tribal nations are currently implementing digital in a disjointed and ad hoc manner that makes it difficult to plan and strategize.
- IT is approached after the project is already underway and it was determined that digitizing was necessary.
- There is no cohesive engagement with impacted citizens to ensure proper alignment.
- IT processes and capabilities are not actively considered, setting the strategy and its initiatives up for unnecessary challenges.
When a digital strategy is created and implemented it can lead to greater success:
- IT and the tribal nation are aligned.
- Stakeholder input from external and internal groups is considered and actively acknowledged to ensure adoption from impacted members.
- Analyze what type of digital strategy domain initiative you nation is prepared to create and implement.
Module 1: Determine Connectivity and Context
The Purpose
- Ensure that there is strong digital inclusion among your membership so that the digital strategy initiatives can be used and successful.
- Create a digital strategy working group.
- Begin to determine the context in which the digital strategy will be created.
Key Benefits Achieved
- Assessed and addressed your nation’s digital divide
- Identified a group of committed individuals who can provide constant and constructive feedback throughout the digital strategy preparation process
- Determined a clear context for the strategy
Activities: | Outputs: | |
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1.1 | Identify your tribal nation’s digital divide. |
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1.2 | Create a formalized digital strategy working group. |
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1.3 | Complete the IT SWOT analysis. |
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1.4 | Complete the tribal nation SWOT analysis. |
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Module 2: Identify Key Value Streams and Capabilities
The Purpose
- Complete a PESTLE analysis.
- Create a customized Tribal Nation Reference Architecture.
Key Benefits Achieved
- Understanding of the external factors that will influence and impact your strategy
- A clearly defined reference architecture that provides insight how your tribal nation delivers value and which capabilities and processes can best support value generation
Activities: | Outputs: | |
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2.1 | Complete a PESTLE analysis. |
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2.2 | Customize the Tribal Nation Reference Architecture. |
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Module 3: Map Customer Journeys
The Purpose
- Map the customer journey experience.
- Solicit feedback from internal stakeholders.
- Engage community members to gain their insight.
Key Benefits Achieved
- An understanding of how potential customers who will interact with the digital strategy initiative will be challenged or positively impacted by the experience
- Confirmation that the initiatives and challenges your working group has established are in alignment with other members of your nation
- Feedback from members within different communities of your nation
Activities: | Outputs: | |
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3.1 | Complete the journey mapping activity for each of the potentially impacted personas. |
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3.2 | Validate initiatives and challenges. |
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3.3 | Prepare the community meeting agenda. |
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Module 4: Analyze the Gaps and Prepare to Create Initiatives
The Purpose
- This module is intended to ensure that your tribal nation is prepared to move forward with initiatives within the digital strategy domains.
Key Benefits Achieved
- Active consideration of what is needed for digital strategy initiatives for each of the domains and guidance on which domains to pursue.
Activities: | Outputs: | |
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4.1 | Analyze the digital strategy gaps. |
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