Embrace a Sportsbook to Drive Fan Experience and Engagement
Unlocking revenue and fan opportunities through sports betting.
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Your jurisdiction may have legalized sports betting, but there are potential adverse effects to adopting a sportsbook initiative:
- Sports betting can change the nature of sports, as fans may end up focusing on the odds of winning a bet rather than the enjoyment of watching a game.
- Sports betting is ultimately a product of the gaming industry, where there is always potential for problem gambling. Addiction to sports betting will rise in the coming years.
- Selecting the correct sportsbook vendor to partner with can be challenging, and selecting the wrong vendor may negatively affect your brand reputation and/or undermine the long-term viability of the partnership.
With the help of Info-Tech’s blueprint and deliverables, your organization will be able to develop a superior sportsbook initiative:
- Determine the environment your organization lives in to identify your organization's risks and constraints, as well as the characteristics that form the best sportsbook business model for your organization.
- Use the various activities from the workshop and the blueprint to better understand and mitigate the chances of problem gambling.
- Find out how sports betting can be a positive extension of the sports entertainment industry rather than just an industry on its own.
- Select a sportsbook vendor that will best represent your organization’s needs, wants, and values to form a partnership that will be well-received by your stakeholders and fans.
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Discovering Your Stakeholders & Regulations
The Purpose
- Identify the key stakeholders involved in a sportsbook initiative, understand the regulations around sports betting in your jurisdiction, and uncover how fans move through their sports betting experience.
Key Benefits Achieved
- Develop an understanding of who your key stakeholders are to make well-informed decisions throughout the project.
- Comprehend the sportsbook regulations in your jurisdiction to ensure compliance.
- Craft fan profiles and journey maps to see the value of a sportsbook and where friction may arise in the sportsbook journey.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Discover your key stakeholders |
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| 1.2 | Identify the regulations in your jurisdiction |
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| 1.3 | Create fan profiles |
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| 1.4 | Develop fan journey maps |
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Module 2: Defining Your Business Environment
The Purpose
- Determine the environment your sportsbook initiative would live in and how each environmental factor influences the characteristics of your possible business model.
Key Benefits Achieved
- Develop a thorough understanding of the organization’s environment to uncover whether a sportsbook initiative is possible.
- Create weightings for each business model characteristic to determine what characteristics are most important to your organization in a sportsbook initiative.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Preform a PESTLE analysis to acknowledge the macro environment your sportsbook would live in |
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| 2.2 | Weigh the values of the characteristics that define the business models for sports betting |
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| 2.3 | Conduct a strategic analysis to identify core competencies |
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Module 3: Identifying the Business Model & Approach
The Purpose
- Determine your organization's tolerance levels toward each business model characteristic to identify your suggested business model.
- Decide what approach is preferred and which sportsbook vendor is best to partner with.
Key Benefits Achieved
- Determine your organization's tolerance for each characteristic based on the weightings you have given. The result will be a suggested model for your sportsbook.
- Evaluate the different approaches you may take to your sportsbook to come to a decision on a business model.
- Assess the various sportsbook vendors and their criteria to decide which vendor is best for your organization.
| Activities: | Outputs: | |
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| 3.1 | Review how your tolerance for the characteristics of each business model informs the selection process |
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| 3.2 | Select the preferred approach by navigating through the decision points |
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| 3.3 | Reach a sportsbook vendor decision point |
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Module 4: Ensuring Business Requirements
The Purpose
- Use Info-Tech's Requirements Gathering Documentation Tool to inform the requirements of your sportsbook initiative.
- Use Info-Tech's Contract Playbook Tool and Contract Review Tool to ensure that all key provisions are set within your contracts.
- Create a training program for stakeholders to keep them informed on vital information about your sportsbook initiative.
Key Benefits Achieved
- Complete your requirements gathering documentation to define roles, requirements, and timelines for your project.
- Educate your stakeholders on the topics that are vital to their understanding of your sportsbook.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Learn how to scope a contract for key provisions |
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| 4.2 | Use Info-Tech’s Contract Review Tool to ensure all key provisions are present |
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| 4.3 | Develop an effective training and information program |
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Module 5: Next Steps & Wrap-Up (Offsite)
The Purpose
- Complete any incomplete deliverables and discuss next steps.
Key Benefits Achieved
| Activities: | Outputs: | |
|---|---|---|
| 5.1 | Complete in-progress deliverables from the previous four days |
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| 5.2 | Set up a review time for workshop deliverables and to discuss next steps |
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