Develop an Optimal Sports Betting Approach

Move the line odds in your favor by building and selecting the right sports betting model for your operation.

Onsite Workshop

Your organization is missing out on opportunities that can come with a sportsbook.

  • Your competitors have already made an effort to establish their own sportsbook.
  • The number of vendors in the space is overwhelming.
  • You are unsure what the right fit for your operation might be to minimize losses and increase revenue.

A sportsbook would provide your organization with increased benefits and opportunities.

  • Gain access to the millennial market.
  • Generate new forms of revenue.
  • Remain competitive with your market offering.

Module 1: Sportsbook Business Model Understanding and Selection

The Purpose

  • Understand the characteristics that define the sports betting business models and select a business model for your sportsbook.

Key Benefits Achieved

  • Gain insight into the primary characteristics that define a sportsbook.
  • Gain awareness into how your tolerance for each characteristic will impact your business model.
  • Learn what other businesses are doing.

Activities: Outputs:
1.1 Assess current challenges and drivers.
  • Identification of why a sportsbook is needed and what the potential roadblocks are.
1.2 Review your organization’s tolerance toward each characteristic.
  • Clear indication of how your organization can or will support each characteristic.
1.3 Conduct a strategic analysis and use the Sports Betting Business Model Selection Tool.
  • The ideal sportsbook business model for your organization.

Module 2: Sportsbook Vendor Evaluation and Solicitation

The Purpose

  • Be prepared to go to market with an RFP and have the resources needed to get your organization through the RFP and contract negotiation process.

Key Benefits Achieved

  • Clear and objective insight into the different vendors that operate in the sports betting space.
  • A series of tools and templates that can be used to get through the process of selecting a vendor.

Activities: Outputs:
2.1 Review the Sports Betting Vendor Landscape and use the shortlist tool.
  • A sports betting vendor shortlist to send your RFP to.
2.2 Conduct requirements gathering.
  • Documented requirements to indicate who is responsible for each role.
2.3 Map the customer journey.
  • Detailed understanding of what the customer touchpoints are and if there are any components not yet considered for your sportsbook.
2.4 Create an RFP.
  • A completed RFP to send to the vendors on your shortlist.

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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