Lead a Digital Transformation to Advance Revenue Generation
Create a strategic IT-enabled roadmap that uses social, mobile, and analytics to improve marketing, sales, and customer service.
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An IT strategy that lacks focus in marketing, sales, and customer service departments causes:
- Wasted investments in non-critical IT capabilities.
- A lack of agility in delivering IT-enabled revenue generation initiatives.
- The business to bypass internal IT and procure technology services on their own.
A digital revenue generation strategy results in:
- The efficient use of IT capabilities across marketing, sales, and customer service departments.
- Improved agility in delivering digital revenue generation initiatives.
- A long-term business-IT relationship.
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Create a plan to kick-start a digital revenue generation program
The Purpose
Create a plan to kick-start a digital revenue generation program. Define the approach and prepare meeting agendas for the CIO to meet with the marketing, sales, and customer service executives to discuss how the business and IT can collaborate to improve revenue generation.
Key Benefits Achieved
- Improved awareness of necessary IT capabilities for digital revenue generation and their readiness status
- Optimized strategy plan to engage business stakeholders
- Improved business-IT synergy in the areas of marketing, sales, and customer service
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Verify your IT organization is ready to work on revenue generation. |
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| 1.2 | Engage your stakeholders. |
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| 1.3 | Drive business-IT collaboration at all levels of your organization. |
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| 1.4 | Establish revenue generation steering and working committees. |
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Module 2: Develop a digital revenue generation strategy
The Purpose
Develop a digital revenue generation strategy. Assess current state. Define digital revenue generation initiatives spanning marketing, sales, and customer service domains. Prioritize the initiatives and assign ownership.
Key Benefits Achieved
- Greater insight into any in-flight revenue generation initiatives
- Optimized strategies of how IT can increase revenue in marketing, sales, and customer service areas
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Introduce digital revenue generation strategy. |
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| 2.2 | Identify current in-flight marketing initiatives. |
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| 2.3 | Compose IT-enabled marketing strategy. |
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| 2.4 | Compose IT-enabled sales strategy. |
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| 2.5 | Compose IT-enabled customer service strategy. |
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Module 3: Strengthen the capabilities required to execute revenue-focused initiatives
The Purpose
Perform gap analysis and plan to strengthen capabilities required to execute revenue-focused initiatives, e.g. analytics, business continuity management, data management, privacy management, security management.
Key Benefits Achieved
- Optimized plan to increase IT capability readiness
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Check IT readiness within twelve key IT capabilities. |
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| 3.2 | Identify and prioritize gaps. |
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| 3.3 | Design steps to close the gaps. |
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Module 4: Develop a digital revenue generation roadmap and communication plan
The Purpose
Create a communication plan and plan to communicate the program’s contribution to increased revenue generation. Create a roadmap.
Key Benefits Achieved
- Refined digital revenue generation strategy
- Improved plan to communicate the revenue generation strategy to relevant stakeholders
- Optimized roadmap to roll-out digital revenue generation initiatives
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Review and prioritize marketing, sales, and service initiatives. |
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| 4.2 | Create digital revenue generation roadmap. |
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| 4.3 | Create communication plan. |
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