Define Your Digital Business Strategy

After a major crisis, find your place in the digital economy.

Onsite Workshop

A lack of a digital strategy will lead to:

  • A siloed approach to a narrow view of the stakeholder experience.
  • An ad hoc list of initiatives.
  • A haphazard approach to investment outcomes.

With a digital strategy, the organization will be able to:

  • Improve stakeholder experience across the organization.
  • Create a cohesive set of initiatives centered on stakeholder journeys.
  • Identify opportunities for automation.
  • Identify new digitally enabled growth opportunities.
  • Measure the impact of your investment in the stakeholder experience.

Module 1: Identify Two Existing Value Chains

The Purpose

  • Understand how your organization creates value today.

Key Benefits Achieved

  • Identify opportunities for digital transformation in how you currently deliver value today.

Activities: Outputs:
1.1 Validate business context.
  • Business context
1.2 Assess business ecosystem.
  • Overview of business ecosystem
1.3 Identify and prioritize value streams.
  • Value streams and value chains
1.4 Break down value stream into value chains.

Module 2: Identify a Digitally Enabled Growth Opportunity

The Purpose

  • Leverage strategic foresight to evaluate how complex trends can evolve over time and identify opportunities to leapfrog competitors.

Key Benefits Achieved

  • Identify a leapfrog idea to sidestep competitors.

Activities: Outputs:
2.1 Conduct a horizon scan.
2.2 Identify leapfrog ideas.
  • One leapfrog idea
2.3 Identify impact to existing or new value chains.
  • Corresponding value chain

Module 3: Transform Stakeholder Journeys

The Purpose

  • Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.

Key Benefits Achieved

  • Identify a unified view of customer experience.
  • Identify opportunities to automate non-routine cognitive tasks.
  • Identify gaps in value delivery.
  • Improve customer journey.

Activities: Outputs:
3.1 Identify stakeholder persona.
  • Stakeholder persona
3.2 Identify journey scenario.
  • Stakeholder scenario
3.3 Conduct one journey mapping exercise.
  • Journey map
3.4 Identify opportunities to improve stakeholder journey.
3.5 Break down opportunities into projects.
  • Journey-based projects

Module 4: Build a Digital Transformation Roadmap

The Purpose

  • Build a customer-centric digital transformation roadmap.

Key Benefits Achieved

  • Keep your team on the same page with key projects, objectives, and timelines.

Activities: Outputs:
4.1 Prioritize and categorize initiatives.
  • Digital goals
4.2 Build roadmap.
  • Unified roadmap

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