Define Your Digital Business Strategy
After a major crisis, find your place in the digital economy.
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A lack of a digital strategy will lead to:
- A siloed approach to a narrow view of the stakeholder experience.
- An ad hoc list of initiatives.
- A haphazard approach to investment outcomes.
With a digital strategy, the organization will be able to:
- Improve stakeholder experience across the organization.
- Create a cohesive set of initiatives centered on stakeholder journeys.
- Identify opportunities for automation.
- Identify new digitally enabled growth opportunities.
- Measure the impact of your investment in the stakeholder experience.
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Identify Digital Opportunities
The Purpose
Key Benefits Achieved
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | The why, what is, and value of digital. |
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| 1.2 | Elicit from executives: organizational strategic direction and expectations |
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| 1.3 | Evaluate and prioritize digital trends for exploration. |
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| 1.4 | Visioning with executives to identify and prioritize digital opportunities. |
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Module 2: Evaluate Digital Opportunities
The Purpose
Key Benefits Achieved
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Evaluate prioritized opportunity and build opportunity map. |
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| 2.2 | Prioritize opportunity to transform. |
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Module 3: Transform Stakeholder Journeys
The Purpose
- Design a journey map to empathize with your customers and identify opportunities to streamline or enhance existing and new experiences.
Key Benefits Achieved
- Identify a unified view of customer experience.
- Identify opportunities to automate non-routine cognitive tasks.
- Identify gaps in value delivery.
- Improve customer journey.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Identify key stakeholders and define dominant personas. |
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| 3.2 | Identify one journey scenario. |
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| 3.3 | Map stakeholder journey. |
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| 3.4 | Consolidate opportunities. |
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| 3.5 | Brainstorm priority initiative for lighthouse. |
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Module 4: Build a Digital Strategy Roadmap
The Purpose
- Build a customer-centric digital stragegy roadmap.
Key Benefits Achieved
- Keep your team on the same page with key projects, objectives, and timelines.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Identify lighthouse initiative value proposition, benefits, and steps. |
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| 4.2 | Identify selection criteria and evaluate opportunities. |
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| 4.3 | Digital Strategy Vision. |
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| 4.4 | Optional: Establish governance model for digital strategy. |
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| 4.5 | Optional: Present to leadership team. |
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| 4.6 | Establish Next Steps and Communication. |
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| 4.7 | Wrap-up. |
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