Create Your Digital Strategy
Rethink your value proposition for the digital age.
Onsite Workshop
Without a digital strategy, the organization will not be able to:
- Improve customer experience for its offerings.
- Comprehend competitive dynamics that could ultimately weaken its value proposition.
- Leverage collected data to generate business value.
- Make its operations stakeholder-centric.
- Adapt its value proposition for the future.
With a digital strategy, the organization will be able to:
- Harness customer networks to improve customer experience for its offerings.
- Understand the competitive forces in the digital era and bolster its value proposition.
- Turn data into assets.
- Transform operations with a stakeholder-centric perspective.
- Create a forward-looking value proposition.
Module 1: Understand Organizational Imperatives
The Purpose
- Understand the organizational pain points and desired outcomes.
- Articulate the business objectives for the organization.
Key Benefits Achieved
- An understanding of organizational pain points and desired outcomes.
- Business objectives that inform the prioritization of initiatives in the later stages of this project.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Identify and interview key stakeholders. |
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Module 2: Harness Customer Network Strategies
The Purpose
Develop customer network strategies rooted in customers’ core behaviors: Access, Engage, Customize, Connect, and Collaborate.
Key Benefits Achieved
A palette of customer network strategies.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Review customer’s core behaviors in the digital era through case studies. |
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| 2.2 | Identify areas of innovation around customer network strategies. |
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Module 3: Turn Data Into Assets
The Purpose
Create value from data using four templates: Insight, Targeting, Personalization, and Context.
Key Benefits Achieved
Areas of innovation identified around data.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Review data value generation templates through case studies. |
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| 3.2 | Identify areas of innovation around data. |
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Module 4: Seek Operational Excellence and Create a Digital Roadmap
The Purpose
- Identify areas of innovation to transform operations.
- Create a roadmap of initiatives for the organization.
Key Benefits Achieved
- Areas of innovation identified to transform operations.
- Identification and prioritization of initiatives.
- Creation of a roadmap across three waves of work.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Identify and prioritize critical stakeholder journeys for organization. |
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| 4.2 | Ideate on improving one stakeholder journey through journey-mapping exercise. |
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| 4.3 | Prioritize all identified initiatives and create a digital roadmap. |
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Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
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