Create Your Digital Strategy

Rethink your value proposition for the digital age.

Onsite Workshop

Without a digital strategy, the organization will not be able to:

  • Improve customer experience for its offerings.
  • Comprehend competitive dynamics that could ultimately weaken its value proposition.
  • Leverage collected data to generate business value.
  • Make its operations stakeholder-centric.
  • Adapt its value proposition for the future.

With a digital strategy, the organization will be able to:

  • Harness customer networks to improve customer experience for its offerings.
  • Understand the competitive forces in the digital era and bolster its value proposition.
  • Turn data into assets.
  • Transform operations with a stakeholder-centric perspective.
  • Create a forward-looking value proposition.

Module 1: Understand Organizational Imperatives

The Purpose

  • Understand the organizational pain points and desired outcomes.
  • Articulate the business objectives for the organization.

Key Benefits Achieved

  • An understanding of organizational pain points and desired outcomes.
  • Business objectives that inform the prioritization of initiatives in the later stages of this project.

Activities: Outputs:
1.1 Identify and interview key stakeholders.
  • Stakeholder interview summaries

Module 2: Harness Customer Network Strategies

The Purpose

Develop customer network strategies rooted in customers’ core behaviors: Access, Engage, Customize, Connect, and Collaborate.

Key Benefits Achieved

A palette of customer network strategies.

Activities: Outputs:
2.1 Review customer’s core behaviors in the digital era through case studies.
2.2 Identify areas of innovation around customer network strategies.
  • Areas of innovation around customer network strategies: Access strategies, e.g. product-as-a-service, omni-channel, mobile commerce; Engage strategies, e.g. digital marketing; Customize strategies, e.g. personalized interfaces, products and services; Connect strategies, e.g. social media listening; and Collaborate strategies, e.g. open innovation.

Module 3: Turn Data Into Assets

The Purpose

Create value from data using four templates: Insight, Targeting, Personalization, and Context.

Key Benefits Achieved

Areas of innovation identified around data.

Activities: Outputs:
3.1 Review data value generation templates through case studies.
3.2 Identify areas of innovation around data.
  • Areas of innovation around data using four templates: Insights, revealing the invisible; Targeting, narrowing the field; Personalization, tailoring to fit; and Context, providing a reference frame.

Module 4: Seek Operational Excellence and Create a Digital Roadmap

The Purpose

  • Identify areas of innovation to transform operations.
  • Create a roadmap of initiatives for the organization.

Key Benefits Achieved

  • Areas of innovation identified to transform operations.
  • Identification and prioritization of initiatives.
  • Creation of a roadmap across three waves of work.

Activities: Outputs:
4.1 Identify and prioritize critical stakeholder journeys for organization.
  • Taxonomy of critical stakeholder journeys.
4.2 Ideate on improving one stakeholder journey through journey-mapping exercise.
  • A journey map for one stakeholder journey and areas of innovation to transform the journey.
4.3 Prioritize all identified initiatives and create a digital roadmap.
  • Prioritized list of initiatives.
  • Digital roadmap across three waves of work.

Workshop icon Book Your Workshop

Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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