Capture and Market the ROI of Your VMO

Quantify the impact and demonstrate the value that your VMO delivers to your organization.

Onsite Workshop

Without an objective methodology for determining the VMO’s ROI and aligning with the organization’s goals, the VMO is at greater risk of being:

  • Misunderstood.
  • Viewed as additional overhead.
  • Considered unnecessary.
  • Regarded as adding no value.
  • Eliminated.

Adopting a comprehensive approach to calculating and marketing a VMO’s ROI allows the VMO to:

  • Quantify the ROI of the VMO.
  • Market the VMO’s impact internally to gain alignment.
  • Justify the need for additional resources.
  • Support the need for the VMO.
  • Defend the value created by the VMO.

Module 1: Get Organized

The Purpose

  • Determine how you will measure the VMO’s ROI.

Key Benefits Achieved

  • Focus your measurement on the appropriate activities.

Activities: Outputs:
1.1 Determine your VMO’s maturity level and identify applicable ROI measurement categories.
  • VMO ROI maturity level and first step of customizing the ROI formula components.
1.2 Review and select the appropriate ROI formula components for each applicable measurement category.
  • Second and final step of customizing the ROI formula components…what will actually be measured.
1.3 Compile a list of potential data sources, evaluate the viability of each data source selected, and assign data collection and analysis responsibilities.
  • Viable data sources and assignments for team members.
1.4 Communicate progress and proposed ROI formula components to executives and key stakeholders for feedback and/or approval/alignment.
  • A progress report for key stakeholders and executives.

Module 2: Establish Baseline

The Purpose

  • Set baselines to measure created value against.

Key Benefits Achieved

  • ROI contributions cannot be objectively measured without baselines.

Activities: Outputs:
2.1 Gather baseline data.
  • Data to use for calculating baselines.
2.2 Calculate/set baselines.
  • Baselines for measuring ROI contributions.
2.3 Set SMART goals.
  • Value creation goals for the next measurement cycle.
2.4 Communicate progress and proposed ROI formula components to executives and key stakeholders for feedback and/or approval/alignment.
  • An updated progress report for key stakeholders and executives.

Module 3: Measure and Monitor Results

The Purpose

  • Calculate the VMO’s ROI.

Key Benefits Achieved

  • An understanding of whether the VMO is paying for itself.

Activities: Outputs:
3.1 Assemble the data and calculate the VMO’s ROI.
  • The VMO’s ROI expressed in terms of how many times it pays for itself (e.g. 1X, 3X, 5X).
3.2 Organize the data for the reporting step.
  • Determine which supporting data will be reported.

Module 4: Report Results

The Purpose

  • Report results to stakeholders.

Key Benefits Achieved

  • Stakeholders understand the value of the VMO.

Activities: Outputs:
4.1 Create a reporting template.
  • A template for reporting ROI and supporting data.
4.2 Determine reporting frequency.
  • A decision about quarterly or annual reports.
4.3 Decide how the reports will be distributed or presented.
  • A decision regarding email, video, and in-person presentation of the ROI reports.
4.4 Send out a draft report and update based on feedback.
  • Final ROI reports.

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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