Adopt Design Thinking in Your Organization

Innovation needs design thinking.

Onsite Workshop

Without a design thinking mindset and approaches, organizations will not be able to:

  • Improve user experience with the products and services.
  • Balance incremental improvement and disruptive innovation work.
  • Bring in all stakeholders’ perspectives while implementing and provisioning the products and services.

With a design thinking mindset and approaches, organizations will:

  • Reap disproportionate financial benefits.
  • Collaborate with external entities for cross-pollination of ideas.
  • Usher in a cultural shift: increased collaboration across siloes and test-and-learn mindset.

Module 1: What Is Design Thinking?

The Purpose

The focus of this module is on revealing what designers do during the activity of designing, and on building an understanding of the nature of design ability. We will also review the report on the design-centricity of your organization and subsequently, earmark the areas for improvement.

Key Benefits Achieved

  • An intimate understanding of the design thinking
  • An assessment of design-centricity of your organization and identification of areas for improvement

Activities: Outputs:
1.1 Discuss case studies on how designers think and work
1.2 Define design thinking
1.3 Review report from Info-Tech’s diagnostic: How design-centric is your organization?
  • Report from Info-Tech’s diagnostic: ‘How design-centric is your organization?’ with identified areas for improvement.
1.4 Earmark areas for improvement to raise the design-centricity of your organization

Module 2: How Does an Organization Benefit From Design Thinking?

The Purpose

In this module, we will discuss the relevance of design in strategy formulation and service design. At the core of this module are several case studies that illuminate these aspects of design thinking. We will also identify the trends impacting your organization. We will establish a baseline of user experience with the journeys orchestrated by your organization.

Key Benefits Achieved

  • An in-depth understanding of the relevance of design in strategy formulation and service design
  • An understanding of the trends that impact your organization
  • A taxonomy of critical customer journeys and a baseline of customers’ satisfaction with those

Activities: Outputs:
2.1 Discuss relevance of design in strategy through case studies
2.2 Articulate trends that impact your organization
  • Trends that impact your organization.
2.3 Discuss service design through case studies
2.4 Identify critical customer journeys and baseline customers’ satisfaction with those
  • Taxonomy of critical customer journeys and a baseline of customers’ satisfaction with those.
2.5 Run a simulation of design in practice

Module 3: How to Build a Design Organization

The Purpose

The focus of this module is to define an approach for a design program that suits your organization’s specific goals and culture.

Key Benefits Achieved

An approach for the design program in your organization. This includes aspects of the design program such as its objectives and measures, its model (one of the five archetypes or a hybrid one), and its governance.

Activities: Outputs:
3.1 Identify objectives and key measures for your design thinking program
  • An approach for your design thinking program: objectives and key measures; structure of the program, etc.
3.2 Structure your program after reviewing five main archetypes of a design program
3.3 Balance between incremental and disruptive innovation
3.4 Review best practices of a design organization

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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

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