Vispera: How AI Is Used in Shelf Scanning and Product Recognition by Retailers and CPGs

1. Introduction to the company: Vispera is an AI-powered visual intelligence platform designed to enhance retail execution and tracking. By leveraging advanced image recognition technology, Vispera helps retailers and suppliers optimize their field operations, improve shelf visibility, and ensure compliance with planograms.

2. Features of the product/platform:

• Image recognition: Analyzes retail shelf images for accurate data.

• Digital in-store execution monitoring: Tracks and optimizes in-store activities.

• Shelf price tracking: Monitors and reports on shelf prices.

• Promotions and launch tracking: Tracks promotional activities and product launches.

• Competitive intelligence: Provides insights into competitor activities.

• Space planning and category management: Optimizes shelf space and product placement.

• Real-time reporting: Delivers actionable insights through mobile and dashboard reports.

3. Challenge the company is solving: Vispera addresses the challenge of inefficient retail execution by providing accurate, real-time data on shelf conditions, enabling retailers to make informed decisions and improve operational efficiency.

4. Benefits of using the product/platform:

• Enhances shelf visibility and compliance.

• Improves operational efficiency and reduces labor costs.

• Provides real-time insights for quick decision-making.

• Supports competitive intelligence and strategic planning.

• Ensures accurate tracking of promotions and launches.

5. Recommendations on how to best use the product:

• Regularly update image recognition models for accuracy.

• Use real-time reporting to monitor in-store activities.

• Leverage competitive intelligence for strategic planning.

• Optimize shelf space using space planning tools.

• Track promotional activities to measure effectiveness.

For more information, visit Vispera.

This summary was produced using Microsoft Copilot.